Research the topic thoroughly and make sure you understand the search intent of the keyword (or topic) you’re targeting. Using header tags for your subheadings allows search engines to build a clear picture of your page, and the sub-topics you’ve written about. At the end of this on page SEO checklist, you’ll find the five most important on-page factors to get your website ranking highly in the search results.
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We’ll also discuss the importance of including images in your content. They should know where to click and how to navigate through your site. A beautifully designed website is nice, but you should make it your top priority to create a user-friendly website first. Adding videos to your site is a bit more complicated than images. And ranking your videos on Google (or YouTube) comes with its own set of challenges. We’ve got a great series of posts all about video SEO, if you’d like to learn more about optimizing in this area.
- Invest in good practices and avoid shortcuts for sustainable SEO success.
- This is a page summary that appears under the title tag in SERPs and expands on what the content of your page is.
- Topical authority is a measure of how authoritative your website is about a specific topic.
- On-page SEO doesn’t end with a perfect page; you have to constantly review and audit your content to make sure it’s good, relevant, and up to date.
- Adding internal links is one of the easiest and most overlooked on-page SEO tactics.
Having Lots of Backlinks is More Important than Quality Content
Content that satisfies the user’s search intent is extremely important to the search engine because that is what solves the searcher’s problem. We already know that a great user experience is the most important aspect of SEO. Using a logical URL structure will make your website easier to navigate, ultimately resulting in a great user experience.
On-Page SEO: Complete Guide for Beginners
We discussed the importance of visual on-page assets on your BHS Links page, now it’s time to examine their technical aspects more closely. On its own, this snippet of code probably isn’t going to have you shooting up SERP rankings. Adding pictures, videos, charts, and other eye-catching visuals makes it more attractive for visitors and improves its appearance in search results. For rapidly evolving topics, keeping your content fresh and providing new value as you learn more about your audience’s needs is critical. SEO without it is like a beautiful new sports car without an engine; it might look nice, but it’s going nowhere.
Let’s Encrypt offers a free SSL certificate that is automatically offered by all major web hosting providers. In other words, having a secured website can help you rank better, especially if your page is compared to another page with similar quality but without SSL certificate. In 2014, Google announced that HTTPS has become a (lightweight) ranking signal. Every time someone visits your website, all of the elements are loaded. These elements are stored in temporary storage in their browser called cache. If they visit your website again, the website can be loaded from the cache.
If a shopper is won over by your product description, you need to make it easy for them to add that item to their cart. A clear call-to-action button, such as “add to cart” or “proceed to checkout” will ensure that they follow through with a purchase. In August 2022, Google rolled out its first “helpful content update” to reward websites producing original, people-first content. Rather than creating content just to please Google’s algorithm, your content should fulfill key user needs first.
Be sure to check before you publish your blog content, if it’s within in the first 50 to 100 words and it should be like that for every page you’ve got on your site. Otherwise, you run the risk of over-optimised content, which can lead to a keyword stuffing penalty. Even adding original images to your content is the bare minimum today. Passage ranking means that Google ranks specific paragraphs or parts of your content instead of the whole page. Remember to incorporate synonyms and LSI keywords to rank the page for even more keywords. I’ve just released a free tool that uses Claude’s AI to analyze your content against Google’s actual human quality rater guidelines.
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