TikTok Book Promotion Ideas

That’s why you started your account! Encourage people to post reviews on Goodreads and Amazon, share comments with you after they’ve read, and more. Mention anything going on in your book life shazam login casino. Events coming up? Make a video about it like author Anne Abel did.

You only have a few lines/characters for your bio, so use this space wisely. The beauty of limited space or options is that it requires you to get concise and creative. Tell viewers who you are and about your book(s) in as little space as possible. Check out what other authors are doing to get some inspiration.

You want to be sure your videos have a lot of variety. In other words, you shouldn’t just promote your book in every single video (see next tip), but you can still create lots of videos that promote the book as long as you’re doing it in clever, expressive ways! I love this one by @rachel_writes_books.

Test different times to see when your audience is most active (often evenings or weekends). But don’t only post around these times. Keep testing as the TikTok algorithm can promote content at any time.

book promotion ideas

Book Promotion Ideas

Note that Amazon’s “Look Inside” feature does not allow you to select which pages readers can see, so by default, your sample chapter on Amazon will have to be your first chapter. However, you can always polish up another chapter to use as a sample on your own website, or even as a lead magnet for your mailing list.

Your sample chapter is the third and final element of your book (along with your cover and description) that readers will experience before buying it — and the most likely to sway them based on the quality of your writing. Again, professional editing and formatting is crucial, but you’ll also want to make sure this chapter encompasses your hook and your best prose.

Now let’s talk more advanced tactics. Ideally, you’ll have thought about your target audience before you even started writing! But no matter what stage you’re at, these tips on narrowing down your target audience and niche can really help refine your marketing strategy.

book promotion poster ideas

Note that Amazon’s “Look Inside” feature does not allow you to select which pages readers can see, so by default, your sample chapter on Amazon will have to be your first chapter. However, you can always polish up another chapter to use as a sample on your own website, or even as a lead magnet for your mailing list.

Your sample chapter is the third and final element of your book (along with your cover and description) that readers will experience before buying it — and the most likely to sway them based on the quality of your writing. Again, professional editing and formatting is crucial, but you’ll also want to make sure this chapter encompasses your hook and your best prose.

Book Promotion Poster Ideas

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